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social values research
The social values research method measures fundamental values and worldviews and examines how they change over time. Probing beyond the opinions people express about the issues in the headlines, values research uncovers profound, long-term evolutions in the way people see themselves, each other, and the world. Click here to learn more about this powerful tool and the Environics methodology.

speeches
A topical and entertaining presenter, Michael offers engaging, data-based speeches on subjects ranging from values-based politics in the United States to long-term trends in Canadian public opinion and consumer behaviour.

new in november 2010

Staying Alive: How Canadian Baby Boomers Will



books
Michael has written four Canadian bestsellers charting the evolution of social values in North America, including Fire and Ice: The United States, Canada, and the Myth of Converging Values, which won the 2004 Donner Prize for the best book on Canadian public policy and was chosen by the Literary Review of Canada as one of the 100 most important books ever published in Canada.

michael adams

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